December has been busy at Demibooks! Yesterday we launched our first update to Composer. After the anxious wait for Apple’s approval during the original launch in September, this time around they surprised us with what seemed like a single day turnaround! The v1.1 update has a couple of features many of you have asked for, video playback and linking to web URLs. We’ve also made some improvements to animations, physics and behaviors, and added movement eases. You can find the full list of what’s new on our Facebook page. Please also take our quick survey on Composer to give us your feedback so far!
We previewed the new release at Mediabistro’s Publishing App Expo conference in New York City earlier this month. It was great to be on the App Building 101 panel with Jordan Stolper from Storydesk and Kwiksher CEO Alex Souza, whom I finally met in person (we’ve been on several #storyappchat tweetups on Sunday nights). The desire for affordable, easy to use tools for publishing interactive content has only grown over the course of this year. A critical question everyone is trying to grapple with is “how do we make money with book apps”, something we all need to dialog on more openly going forward.
There was another reason to be at Pub App Expo – the launch of The Survivors: Immersedition, the highly interactive YA novel by Amanda Havard that sets a new marker for transmedia storytelling. We developed the book app on our new HTML5 platform. More on the platform later, but Amanda and publisher Chafie Creative’s LC Havard showed off the app for the first time to lots of oohs and aahs! I captured some video on my iPad2 and you can, of course, see the trailers on our home page.
The holiday season is upon us and it’s time to reflect back on an amazing year. We started with the rough beginnings of what would become Demibooks® Composer, when all we could do was apply a few transforms to an object on a page. Hundreds of design iterations, code check-ins, test builds, beta testing feedback comments, bug fixes followed. Not to mention the challenges of bootstrapping our company for much of the year, managing our team across the globe and entering a new industry that could certainly use a bigger dose of innovation. We end the year with a couple of products in the market, some very cool book apps you are creating with Composer, and more to come. We’re continuing to learn what works and what needs to change.
Throughout, we have had some great supporters and customers to whom we owe a lot of gratitude. We hope you have a wonderful holiday season, and all the best for the New Year!