Rafiq is back where he always knew he’s end up: telling stories in new and innovative ways. Rafiq has deep experience in user-centered design, software engineering, and product management. Beginning his career at PriceWaterhouse Coopers, Rafiq went on to build strategic consumer products for clients in telecom, high tech, media/entertainment, and financial services at digital agencies such as Sapient. At mobile applications startup EssTec, he was in charge of product development and consulting, and later ran his own startup advisory firm. Prior to founding Demibooks, Rafiq designed user experiences for mobile products and services at Motorola. He led the patent-published design of the industry’s first socially-connected phonebook, now available on Motorola’s Android smartphones that feature MOTOBLUR™. Rafiq is based in Chicago.