Now that it’s the morning after iOS7 euphoria and the many exciting announcements of WWDC such as improved age search and a Kids category, I want to take a quick peek back to last week. It’s isn’t everyday that one gets to #4 for Free iPad Books in the App Store. But that’s exactly what happened to Demibooks last Tuesday when we ran a Free Promo for Composer Pro, primarily so attendees at a couple of conferences we were supporting could get the software.
The app climbed up the charts to be ranked in 31 countries. And for much of the day on June 5th, Composer Pro stayed at #4 for iPad Free Book Apps on the bigger stores such as the US, Australia and Canada (and in the US, at #149 overall in iPad apps). What stopped us from the summit you ask? Just Apple’s iBooks, Amazon’s Kindle and B&N’s Nook apps, no biggie. Try as we might to push those guys off their perch, it didn’t happen.
What contributed to the push? We had done little pre-announcement of the promo. In fact when Composer Pro launched at the end of March, we had run it Free for a couple of weeks and while the app had a decent initial start, it never ranked this high. This time there was a bit of virality involved for sure and probably a healthy dose of luck. I have to thank the community for sharing the news, and the pickups by both App price change sites and influential review/blog sites such as SmartAppsForKids , Fun Educational Apps, Digital Storytime, MomsWithApps, The Appy Ladies and The iMums – thank you to all including those I’ve inadvertently missed!
We asked our facebook and Support Forum members what number of downloads they thoughts it would take to get to #4. The guesses surprised me. Australian indie publishers Snappyant (who themselves have had an app built on Composer, My Mum’s the Best, that hit #3 in Books and #80 in all apps in the US) seemed to at least have the right ratio: “about 12K in the USA and 1.5K in Australia?” or about 8X more in the US. As developers we tend to be optimistic on app store downloads! We always hope the numbers are bigger, better, stronger than what they really are.
So how many downloads does it take to get to #4? The answers are: 3278 in the US, 197 in Canada and 140 in Australia!